WebFree Music  

Presentation Notes from Dr. Joe Misiewicz
Subject: Creating Value for Student Media.




A. Have a plan.
B. Assess your student and faculty talent
C. Think long term.
1. 3 ring binders are key
2. Each student manager should leave detailed notes for the next group
3. Names/emails/phone numbers of key contacts, letters, materials sent
out by station should be kept with well organized tab systems
4. Re-inventing the "radio/TV wheel" should not occur
D. Have a sense of the next leadership group
1. Who are the rising mature folks 
2. What is the system in place to select next year's managers?
3. What is the timing?  Every semester? Once a year?  Is their overlap
with current management so the transition is well thought out?
E. Understand budgeting
1. "Big" dollars are not needed
2. Work thru professional presentations to local businesses to secure
advertising/underwriting and always try to get long-term (semester or
academic year) contracts with a substantial reduction for such
contracts.  
F. Develop a marketing plan for the Residence Halls
1. Consider a buddy system whereby station personnel are assigned a
Residence Hall
2. Consider remotes from each lobby
3. Consider direct mail
4. Consider sponsoring pizza parties in the lobby area in conjunction
with various pizza businesses
5. Develop a link between merchants and residence halls via the station.
Remotes are not always needed to do this link, but a presence in the
Halls is a must.
G. Don't just cater to student musical tastes and needs.
1. Consider news and sports programming that will get the University to
take notice
2. Consider doing minor sports. Often the University will assist with
hook-up charges and/or provide one that is normally available for media.
3. Consider some joint efforts with the Athletic Department.
4. Consider some joint efforts with the Music Department (featuring
bands, duets, quartets etc) and always check on copyright laws.
H. Think cross-promotion with student TV (if available) and the student
Newspaper.
1. Plug the newspaper on air and get the newspaper to list your program
guide including on-air jock names
2. Combine efforts with newspaper for some promotions on campus.
3. Consider combining the news efforts.
4. Consider value-added selling of ads (buy the paper and get radio for
X$)
I. Think through the training aspects of your program
1. People should be learning not playing.
2. People should be developing resume tapes.
3. There should be producers at the station helping on-air talent
research facts about various bands and recording artists, news,
entertainment trends and the like.
J. Remember, "nothing is a dress rehearsal". 
1. Radio/TV students are always on stage
2. While mistakes will be made via the learning process, they should
never be duplicated.

Patience is key when developing a radio/TV program/operation/station at
a University.  It truly takes planning time.  It takes some serious goal
setting. It takes developing partnerships and cooperative efforts.
Ideally, the first year is on paper long before the switch is thrown to
go on-air.  



cnn student bureau
strategic plan pr
share high school fm
$10 a shift on air

community
invoices-non pay-bill everyone
buy in from comm groups
1watt radio-freshmen
faculty load
cnn
strategic pr common-on/off campus-reasons for commun
how are we going to comm and to who?