Annual Marketing Case Competition

January 24th-26th 2003

2001 Case Competition

Photos from the event... 

From left to right: 1) judges, sponsors and participants, 2) judges

From left to right: 1) 1st place winners - team Yale, 2) 2nd place winners - team Carlson (Minnesota) 

From left to right: 1) 3rd place winners - team Rice, 2) team Rice

From left to right: 1) Rice faculty, current and alumni Rice students, 2) Kellogg team with Exxon sponsor

2000 Competition

The Marketing Club and the First Annual MBA Marketing Case Competition are working to ensure that the Jones School will be known for its strong marketing program.

Last year teams from nine top schools and judges from five local companies came to the Rice University campus the weekend of October 13 -15, 2000 to participate in the Marketing Case Competition. Teams of three to four students represented Columbia, Emory, Northwestern, Rice, Thunderbird, Tulane, University of Michigan, Yale, and Vanderbilt. The teams were judged by representatives from the sponsor companies: Compaq, Minute Maid, BMC Software, Riviana Foods, and Enron.

After mingling with representatives from the sponsor companies and the other teams at a welcoming reception on Friday night, the participating teams met at Herring Hall early Saturday morning to receive a case study on Donaldson, Lufkin & Jenrette Direct (DLJ Online). Many of the participants said this was the most difficult case they had ever seen.

After a grueling day and extremely late night analyzing the case, each team presented their analysis Sunday morning. The judges then spent a tense half hour making their decision. Northwestern’s Kellogg team finished in first place and won $5,000. Tulane finished in second place and received $3,000. Yale finished in third place and received $2,000.

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