Transnational China Project Image Archive:
"Public Advertising Culture in Hangzhou"

 

 

 [Chun Zhi Lin Ad Company]
Strive to Protect the Environment;
Carry It Throughout the City

[Professional Morality Standards of the People's Police Force
(And Bus Routes at This Police Substation)]:
Uphold the Law and Protect the People,
Be Disciplined, Honest and Upright,
Devote One's Life to Civility and Politeness,
Unify and Coordinate Loyalty to the Party
 

 
  

  [Hangzhou Spiritual Civilization Office and
Hangzhou Consumer Marketing Strategy Center]
(Kentucky Fried Chicken Ad Over Municipal Newspaper Reading Kiosk and Bus Stop)

DETAIL IMAGES:
spiritcivilizationbusstopHA018LE01.jpg
spiritcivilizationbusstopHA018LE02.jpg
spiritcivilizationbusstopHA018LE03.jpg

 [Banner Outside Bank Entrance]
Recognize Ren Min Bi,
Cherish Ren Min Bi 

 

 

Monthly Pass Kiosk;
Convenient for You, Me, Everybody 

[Shangcheng District]
Model Traffic Management Street 

 

 

  [West Lake International Exhibition Committee]
Hangzhou: A National Model Environmental Protection Municipality for the 21st Century Welcomes You

DETAIL IMAGES:
welcomehangzhouHA024LE02.jpg

[Transportation Police Notice]
Loyal, Loving the People, Impartial, Honest, Courageous, Obedient

DETAIL IMAGES:
publicnoticesHA022LE02.jpg
publicnoticesHA022LE03.jpg
publicnoticesHA022LE04.jpg

 

 

[Hangzhou Public Security Bureau]
Huansha Road Model Traffic Management Guide:
Pedestrian Duties; Non-Motor Vehicle Driver Duties; Motorized Vehicle Driver Duties

 

DETAIL IMAGES:
roadrulesHA010LE02.jpg
roadrulesHA010LE03.jpg

 [Guangdong Development Bank Visa Card]
New Consumerism;
Consumption is a Form of Philosophy:
One Line of Credit for the Many Things You've Never Enjoyed Yourself;
To Establish a Credit Record, Please Hurry and Set Up a Guangdong Bank Credit Card

DETAIL IMAGES:
consumerismHA027LE02.jpg
consumerismHA027LE03.jpg
consumerismHA027LE04.jpg
consumerismHA027LE05.jpg
consumerismHA027LE06.jpg


Note: These 23 images of 10 advertisements are from an informal survey of Huansha Road, Hangzhou City, Zhejiang Province, conducted in June 2002. They are organized to illustrate some of the trends in outdoor political advertising and public service announcements in China today: consumerism, privatization of public services (including propaganda) and the promotion of local economic development.