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The Sarmatian Review Index

September 2006

Volume XXVI, No.3


Readership of newspapers in the United States

Percentage of people who regularly read newspapers: 50 percent.
Percentage of people who read a newspaper once or twice a week: 75 percent.
Percentage growth of Web readers of the New York Times and Chicago Tribune, respectively, from December 2004 to December 2005: 22 percent and 99 percent.
Percentage growth of Web readers of newspaper web sites from December 2004 to December 2005: up 30 percent, or 55 million people.
Number of Web blogs worldwide: 27.2 million.

Source: Scarborough Research, Nielsen Net Ratings, Researcher Technorati, as reported by Brian Deagon, “Digital Era Leaves No Time For Newspapers To Rest In Print,” Yahoo News, 18 February 2006.