Admn 507: Individual Assignment 1



To prepare for this assignment, you need to be familiar with a brief history of west Eugene wetlands and basic information about the discovery of wetlands in west Eugene in 1987. In addition, this assignment is based on concepts explained in Chapter 3, "You and Your Audiences: Managing Relationships," from Business and Managerial Communication: New Perspectives (Harcourt Brace Jovanovich, 1992). Another business communication text may provide similar help in analyzing audiences and persuasion.

You need to be familiar with the concept of "uncertainty" (the difference between someone's present knowledge, beliefs, or feelings and those needed for future action or agreement in a particular situation). You also need to be able to recognize "stakeholders" (people who, for varying reasons, have an interest or "stake" in the outcome of a particular situation). See Chapter 3 for further explanation.

After becoming familiar with the basic situation, look at the list of potential stakeholders and choose four of them that you perceive to have basically different stakes or interests in the discovery of wetlands. If possible, identify some that have conflicting stakes.


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The West Eugene Wetlands Team, Rice University
Copyright Rice University, 1996
Last Updated: 1996.08.14