Subscription to the Wall Street Journal. Have on hand: one VHS blank videotape new or used, purchased anywhere, and blank sheets for transparencies.TEXTS
(Required) Business and Managerial Communication: New Perspectives. (Recommended) The Business Writers' Handbook, Brusaw, Alred, and Oliu. Additional materials and assignments on reserve in the Business Information Center and on the World Wide Web at http://www.ruf.rice.edu/~admn507.READING MATERIALS
Reading materials are on reserve in the Business Information Center (BIC) or in some instances can be accessed through the Internet.
In addition, course activities have been designed to help you work constructively in groups and coach other class members as you would coach fellow employees at work.
Assess situations, analyze your audiences, and plan communication strategies accordingly.
Conduct interviews to obtain information and listen actively.
Research business topics and develop effective written communication (letters, memos, and reports).
Plan and deliver prepared and impromptu oral presentations confidently and persuasively.
Generate and use high-quality visuals to support written materials and oral presentations.
Analyze communication situations by applying models and theories of organizational communication.
|Communication plan assignment||5%|
|Written case||7 %|
|AEI case documents||15%|
|3-minute talk on corporate culture||5%|
|AEI briefing||5 %|
|"Nightly Business Report"6-min. talk||5%|
|Wetlands team presentation||15%|
|Wetlands individual assignment||5%|
|Class attendance, preparation, and participation||10%|
|Oral presentations (individual and group)||30%|